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WEBINAR: The Shifting World of Business and Community

March 26, 2014 | 12:00 pm - 1:30 pm

| Presenter:  Jocelyne Daw |

As the nonprofit continues to grow at an exponential rate (46 percent increase in the number of nonprofits from 2000 to 2012) the world of corporate fundraising has become increasingly complex and extremely competitive. And yet, true corporate partnerships can deliver significant value that goes well beyond a traditional donation.

How can your organization build its brand to rise above the seas of ribbons, donations and calls to action? How do you build deeper corporate relationships to deliver business and social return and ultimately stand the test of time? Learn about the shifting expectations of business, the need for outcomes and the innovative strategies and tactics that build meaningful partnerships, deliver tangible business and community results and inspire action among key stakeholders.

At the conclusion of this session, participants will:

  • Explain and understand impact of evolving trends and innovations on business-community partnerships today and the role of multiple partners for collective impact and greater value;
  • Apply techniques to develop proactive and effective business-community partnerships;
  • Design a strategy from internal preparation to external execution; and
  • Understand how to manage implementation and execution of partnerships.

Target Audience

  • Mid-level and senior fundraisers who have responsibility for corporate giving;
  • Senior leaders who are looking for innovative ways to achieve mission goals while raising critical dollars for support;
  • Board members who oversee fundraising and need to understand evolving trends and practices.
Portrait of webinar presenter Jocelyne DawAbout the Presenter
Jocelyne Daw is a recognized pioneer and leading expert in the evolution of authentic business and community partnerships and in the integration of branding and social impact. She is Founder & CEO at JS Daw & Associates, a boutique consultancy helping business & nonprofits strengthen community impact. Jocelyne’s work uses the principles outlined in her books Cause Marketing: Partner for Purpose, Passion and Profits (Wiley/AFP 2006) and Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (Wiley/AFP 2010).

CFRE Continuing Education Points (CEUs)

Each of the AFP 2014 Webinars is eligible for 1.5 continuing education points on your CFRE application for initial certification and/or recertification.  More information is at the AFP International site. Or, visit the AFP Minnesota CFRE page.


March 26, 2014
12:00 pm - 1:30 pm
Event Categories:


Online Webinar


AFP Minnesota


Register online:
Print registration form:
Schedule details:
Live Presentation: March 26, 2014
Live Presentation: $159 members ($259 nonmembers)

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