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WEBINAR: Building Donor Loyalty — How to Double Your Major Gift Revenue

July 22, 2014 | 12:00 pm - 1:30 pm

| Presenter:   Rachel Muir, CFRE |

Whether you have no staff or a 10-person development team, an effective major gift program can bring in more revenue than any other fundraising strategy. A healthy major gift program can bring in 80 percent of an organizations revenue. The key to success lies in donor retention. Retaining donors is where fundraising profit is made, however organizations lose two out of three donors after the first gift. In a recent study 69 percent of nonprofits said they do not or don’t know if they have a strategy for maintaining donor loyalty and a whopping 29 percent admitted they do nothing when a donor lapses. This is costing hundreds of thousands to millions of dollars in value.

Why are we losing so many donors? What can we do to prevent it? Come learn the number one reason why donors stop giving, how investing in major gifts pays off, and how to create a donor loyalty strategy now to deepen their your donor’s engagement and increase their giving.

At the conclusion of this session, participants will:

  • Understand the economic potential of a loyal donor base
  • Understand what you need to know about your donors to build their loyalty
  • Master efficient and impactful ways to make every donor feel appreciated, regardless of the gift or channel, with platform agnostic stewardship tools
  • Learn how to build a donor loyalty strategy to increase revenue and make it more predictable

Target Audience
The target audience for this webinar is intermediate to advanced, medium to large sized non-profit organizations who have a major gift fundraising program and at least one full time major gift officer, however all levels can benefit from this webinar.

Webinar presenter Rachel Muir, CFREAbout the Presenter
Rachel Muir, CFRE, is a fundraising consultant, speaker and trainer transforming nonprofit professionals and organizations into successful, confident fundraisers. When she was just 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show. Her career spans running successful nonprofit organizations, leading an online fundraising consulting practice, and managing major gift portfolios for some of the country’s largest and most successful nonprofit brands.

CFRE Continuing Education Points (CEUs)

Each of the AFP 2014 Webinars is eligible for 1.5 continuing education points on your CFRE application for initial certification and/or recertification.  More information is at the AFP International site. Or, visit the AFP Minnesota CFRE page.

Details

Date:
July 22, 2014
Time:
12:00 pm - 1:30 pm
Event Categories:
,
Event Tags:

Venue

Online Webinar
MN

Organizer

AFP Minnesota
Phone:
952-444-6361
Email:
office@afpminnesota.org
Website:
afpminnesota.org

Other

Register online:
http://afpminnesota.org/?p=533
Print registration form:
http://afpminnesota.org/wp-content/uploads/form-live-webinar-registration-2014.pdf
Schedule details:
Live Presentation: July 22, 2014.
Cost:
Live Presentation: $159 for members ($259 nonmembers)

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