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Senior Fundraiser Event with Tom Ahern

November 16, 2017 | 4:00 pm - 6:00 pm

In case you missed it …

Tom Ahern has graciously provided slides from this presentation: Everything I Know in 60 Minutes.

View or download the slides here.


While this session is geared towards CFREs and those with ten or more years in the field, all are welcome to attend.

Everything I Know in 60 Minutes

Tom Ahern prides himself on having an “opinion free” consulting practice. The way he writes and what he teaches come either from science; years of training; the accumulated best practices of experts around the world; or that merciless teacher, experience.

In this “truth stampede,” you’ll learn the best information and insights Tom has gathered in 15+ years of high performance, award-winning direct mail, case writing, and audits for charities.

Presenter: Tom Ahern

Tom Ahern

Tom Ahern is considered one of North America’s leading authorities on donor communications.

Each year, he delivers dozens of workshops on the techniques of (and psychology behind) effective fundraising communications. He is the author of four well-received books: Making Money with Donor Newsletters (2005); How to Write Fundraising Materials That Make More Money (2007); Keep Your Donors, a book about donor retention methods co-authored with Simone Joyaux (2007); and Seeing Through a Donor’s Eyes (2009).

Tom works with dozens of clients nationwide every year. They include brand names like the Sierra Club and Save the Children, as well as hospitals, universities, foundations, and local charities. He specializes in bequest marketing; donor communications evaluations; direct mail; newsletter interventions; and case statements for big-ticket campaigns.

Tom is also an award-winning magazine journalist, for articles on health, women’s rights and other social justice issues. He has his MA and BA in English from Brown University, and a Certificate in Advertising Art from the RI School of Design. His office is in Rhode Island. He writes his books at his second home in France.





Hosted by

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Sponsored by

Hansen Henley Yoder & Lamb

Thursday, November 16, 2017
4:00 – 6:00 pm

4:00 – 4:30 pm
Registration & Networking
4:00 – 6:00 pm Bar & Appetizers
4:30 – 6:00 pm
Presentation and Q & A



November 16, 2017
4:00 pm - 6:00 pm
Event Categories:
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AFP Minnesota


Members $25; Nonmembers $45
Additional Details:
Limited onsite registration now available.


Walker Art Center
1750 Hennepin Avenue
Minneapolis, MN 55403
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