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WEBINAR: Millennial Motivation — What Makes Millennials Want to Give

March 13, 2014 | 12:00 pm - 1:30 pm

Now on demand free for AFP MN members VIEW NOW

| Presenter:  S. Michelle Cline, JD |

The millennial generation is now the largest generation in our nation’s history but we continue to struggle with how to understand them and their needs. What worked with other generations just isn’t working and the amount of giving to non-profits within our economy has remained stagnant.  This open and honest discussion will address both the misconceptions and the hype that surround Millennials and their philanthropic goals.

At the conclusion of this session, participants will:
Have a better understanding of why millennials are or are not committed to their organization, be able to create a clear and concise strategy to engage millennial donors, understand how to best steward these donors as they age into different giving segments, and effectively utilize millennial influencers for their organization.

Target Audience
The target audience will be fundraisers and non-profit administers of every age group, who would like to learn more about how to work with the very important millennial age group.

Portrait of webinar presenter S. Michelle Cline, JDAbout the Presenter:
S. Michelle Cline is the Director of Planned Giving for Capital University in Columbus, Ohio. She is dedicated to using philanthropy in the creation of social change as both a fundraiser and a philanthropist herself.

CFRE Continuing Education Points (CEUs)

Each of the AFP 2014 Webinars is eligible for 1.5 continuing education points on your CFRE application for initial certification and/or recertification.  More information is at the AFP International site. Or, visit the AFP Minnesota CFRE page.


March 13, 2014
12:00 pm - 1:30 pm
Event Categories:


Online Webinar


AFP Minnesota


Register online:
Schedule details:
Live Presentation: February 27, 2014 Available On Demand: Beginning March 20, 2014.
On Demand: Free to members; Live: $159 members ($259 nonmembers)
Additional Details:
AFP Minnesota members do not need to register for On Demand downloads.

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