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WEBINAR: Incorporating Stories into Your Fundraising Program

October 8, 2014 | 12:00 pm - 1:30 pm

Now on demand —  free for AFP MN members VIEW NOW

| Presenter:  Leah Eustace, CFRE |

Nothing connects us to one another like stories. We teach our children through story. We entertain each other with stories. And yes, we raise a lot of money by being great storytellers. Great fundraisers know the power of great narrative. In this session, Leah will talk about the psychology around giving, and will provide real life examples of great stories in action.

At the conclusion of this session, participants will:
  • Have a better understanding of how donors make giving decisions
  • Know the components of a great story
  • Have great examples of storytelling in action
Target Audience
Intermediate-level fundraisers
Webinar presenter Leah EustaceAbout the Presenter
Leah Eustace, CFRE, is the Chief Idea Goddess at Good Works; a boutique consulting firm in Ottawa, Canada. With over 20 years of fundraising experience, her expertise lies in helping charities develop meaningful relationships with their donors through storytelling.

CFRE Continuing Education Points (CEUs)
Each of the AFP 2014 Webinars is eligible for 1.5 continuing education points on your CFRE application for initial certification and/or recertification. More information is at the AFP International site. Or, visit the AFP Minnesota CFRE page.


October 8, 2014
12:00 pm - 1:30 pm
Event Categories:


Online Webinar


AFP Minnesota


Register online:
Print registration form:
Schedule details:
Live Presentation: October 8, 2014. Available on demand beginning October 15, 2014.
On Demand: Free to members; Live Presentation: $159 members ($259 nonmembers)
Additional Details:
AFP Minnesota members do not need to register for on-demand downloads.

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