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Donor Engagement in a Digital World

March 26, 2014 | 7:30 am - 9:30 am

This fun and knowledgeable group of panelists will strengthen your understanding of the digital world. You will be taken on a deep, digital dive to understand social media demographics and consumer trends. The panelists will then help you map this data to strategies that will enhance donor engagement and build stronger affinity.

This panel will address the what, when, why and how to use social media and the digital space to create sustainable relationships that will keep constituents  involved in your organization beyond traditional communications and stewardship plans.  This panel will discuss the realities of how to create real engagement in the digital space.

Attendees will be provided with a grounding of the digital space, how constituents are interacting within a multi-channel environment and how to use those channels effectively. Panelists will also discuss ways to maximize multi-channel communications to help increase affinity and create successful engagement/fundraising plans.

This panel is for anyone who is interested in learning more about fundraising, social media, communications, and constituent engagement.

Moderator :

Amy Nelson_SMM

Amy Nelson

Amy Nelson has more than 16 years of experience in the area of public engagement and fundraising. In addition to her current role as Director of Individual Giving at the Science Museum of Minnesota, she has worked with several national fundraising organizations including: CaringBridge, The Leukemia & Lymphoma Society, The American Liver Foundation and Be The Match Foundation. She specializes in individual giving, public engagement and multi-channel fundraising.


About the Panelists:


Melissa Bear

Melissa Bear

Melissa Bear is a senior level marketing professional with over 13 years of experience in the nonprofit, NGO and corporate digital marketing landscape. She specializes in strategic digital marketing initiatives that support multi-channel and multi-platform conversions.  She is currently the Community & Engagement Marketing Manager for CaringBridge, an international non-profit delivering technology solutions that keep people connected during a health journey. She leads the customer relationship management strategy, including engagement, referral, and social advocacy programs as well as supports fundraising initiatives. She manages the strategy, optimization and integration of social media, e-mail, web experience, and mobile marketing channels.


Amy Jo Redick

Amy Jo Redick

Amy, Senior Product Marketer/Thomson Reuters, is an interactive marketing and business strategy professional with broad experience across multiple legal markets. She has worked with Thomson Reuters for 9 years on several different marketing campaigns, and has an active passion for mobile and social media marketing. Part of her career also includes community engagements at CaringBridge, where she developed the social media advocacy strategy. She was a Silver ARC Award Winner in the integrated/multi-media category by the Midwest Direct Marketing Association (MDMA) and selected as one of the Top 50 in the 2009 B2B Marcomm Awards sponsored by the Marketing Leadership Council. Amy is an avid volunteer, contributing time with Kids ‘n Kinship, Gillette Children’s, and Junior Achievements.


Mandy Whiteside

Mandy Whiteside

As the Manager of Strategic Partnerships at KARE 11, Mandy is responsible for the planning and execution the KARE 11’s community and station partnerships. Some of the projects that she is involved with include Race for the Cure, Eleven Who Care, Toys for Tots and KARE 11 at the State Fair.  Formerly the station’s research manager, Mandy is also involved in a variety of projects related to qualitative information and Nielsen ratings. Mandy started at KARE 11 in January 2000. She graduated from St. Cloud State University with degrees in Public Relations/Advertising and Speech Communications in 1999.


Rebecca Miller photo

Rebecca McDonald

Rebecca McDonald is Owner and Producer with bfreshproductions, a full service production house passionately serving clients with innovative photography, film, TV, and interactive media. McDonald is a cultural catalyst, activating unlikely collaborations and participating in immersive global dialogues. She has seized the opportunity, coast-to-coast, to collaborate on cutting edge, experimental media projects with award-winning teams such as Rock the Vote, MTV and Village Voice Media.

From concept to completion, bfreshproductions’ mission is to refresh media, connect communities and explore culture. The company’s multimedia direction and production has been featured on national outlets such as PBS’ Independent Lens, CurrentTV, Free Speech TV, Pacifica Radio, and has appeared in the pages of ColorLines Magazine, The Nation, The SOURCE, VIBE Magazine, and City Pages.


March 26, 2014
7:30 am - 9:30 am
Event Categories:


AFP Minnesota


Register online:
Print registration form:
Schedule details:
7:30am Breakfast; 8:00am Seminar
$20 Members; $50 Non-Members
Advance Registration Closes:
Noon 3/25/14
Onsite Registration?
Yes, additional $10*
Additional Details:
Please note that all cancellations must be received at least 48 hours prior to the event to qualify for a refund.


Amherst H. Wilder Foundation
451 Lexington Pkwy N
St. Paul, MN 55104
+ Google Map
(651) 280-2000

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