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WEBINAR: Creative Design for Fundraising Campaigns

June 25, 2014 | 12:00 pm - 1:30 pm

Now on demand —  free for AFP MN members VIEW NOW

| Presenter:   Derrick Feldman |

Creating a campaign to capture attention takes more than just a few words and a standard #10 envelope. In this session, you will hear about creative approaches to direct mail, email, and online appeals to raise support. From using typography to images, participants will get a chance to see and understand how to create appeals that will get your cause noticed.

At the conclusion of this session, participants will:

  • Understand messaging in appeals that get higher response rates.
  • Understand how to incorporate images to evoke higher engagement from donors and prospective donors.
  • Use creative templates to develop fundraising appeals that inspire and move donors to act.

Target Audience
All levels. Annual fund, major gift, marketing, and fundraising professionals will benefit from this presentation.

Webinar presenter Derrick FeldmannAbout the Presenter
Derrick Feldmann is the CEO of Achieve — a creative agency for causes. He oversees the creative development of appeals and branding for some of the leading causes in the world.  He is the leading researcher of the Millennial Impact Project  — the most comprehensive research initiative to understand how the Millennial generation connects, involves, and gives.

CFRE Continuing Education Points (CEUs)
Each of the AFP 2014 Webinars is eligible for 1.5 continuing education points on your CFRE application for initial certification and/or recertification.  More information is at the AFP International site. Or, visit the AFP Minnesota CFRE page.


June 25, 2014
12:00 pm - 1:30 pm
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Online Webinar


AFP Minnesota


Register online:
Print registration form:
Schedule details:
Live Presentation: June 25, 2014. Available On Demand: Beginning July 2, 2014.
On Demand: free to members; Live: $159 for members ($259 nonmembers)
Additional Details:
AFP Minnesota members do not need to register for on-demand downloads.

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