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WEBINAR: The 100% Fallacy: Common Presumptions That Hold Your Fundraising Back | with Tom Ahern

May 30 | 12:00 pm - 1:00 pm

Available on demand 7 days after live presentation* — free for AFP Minnesota Chapter members and our Southern MN and Southwest MN chapter members!

* Webinars are listed in the AFP MN calendar on their live dates, per agreement with AFP International.

To purchase live webinars, please visit https://www.pathlms.com/afp/courses

Description

Many common assumptions about donors are just plain wrong, hence charities shipwreck financially and fail to grow. Get it right from the start, with this “truth stampede.” World-sourced from top experts by Tom Ahern, you’ll learn what are acceptable response rates for direct mail appeals and donor newsletters. You’ll learn why you should hang your entire fundraising program off just one metric, Lifetime Value (LTV). You’ll learn why monthly donors are preferable to annual donors. You’ll learn why bequest donors are (usually) preferable to major donors.

About the Presenter

Tom Ahern

Tom Ahern headshotIn November 2016, The New York Times called Tom Ahern “one of the country’s most sought-after creators of fund-raising messages.” He specializes in applying the discoveries of psychology and neuroscience to the day-to-day business of attracting and retaining donors. He’s authored five well-received books on that topic, with two more in the pipeline. Each year, he trains thousands of fundraisers internationally through conferences and webinars. He is an award-winning copywriter and journalist.

His recent clients for direct mail, capital campaign case statements, audits and training include Lucile Packard Children’s Hospital at Stanford, the Anchorage Museum, Sharp Healthcare (nonprofit hospitals in San Diego), the United Nations High Commissioner for Refugees (USA), Oxfam AU, the Gettysburg Foundation, International AIDS Vaccine Initiative, Lollypop Farm, Friends of the Mississippi River, Connecticut Forest and Park Association … and dozens more, large and tiny.

CFRE International Approved Continuing Education ProviderCFRE Continuing Education Points (CEUs)

Each AFP Webinar is eligible for 1 CEU on your CFRE application for initial certification and/or recertification.

For More Information:

Go to the AFP International site. Or, visit the AFP Minnesota CFRE page.

Details

Date:
May 30
Time:
12:00 pm - 1:00 pm
Event Categories:
,
Event Tags:

Venue

Online Webinar
MN

Organizer

AFP Minnesota
Phone:
952-444-6361
Email:
office@afpminnesota.org
Website:
afpminnesota.org

Other

Cost:
On Demand: Free to AFP Minnesota members. Live webinars may be purchased at URL below.
Purchase Live Webinar:
https://www.pathlms.com/afp/courses
View On Demand:
http://afpminnesota.org/members-only/webinars-on-demand-for-afp-members/
Available on Demand:
June 6, 2018

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