WEBINAR: Investing in Major Gift Fundraising
April 26 | 12:00 pm - 1:00 pm
Available on demand 7 days after live presentation — free for members!
As we see a rise in new potential donors in our communities and work to get them engaged, we are tempted to shift more budget dollars towards social media acquisition and a variety of annual fund programs and events, diminishing our capacity to pursue major gifts. The urgent overwhelms the important, and many annual programs are time and budget consuming.
Our challenge is this: because major gifts take time, research, cultivation, personalized solicitation and thoughtful stewardship, we may find it easier to seek a quantity of small gifts over the patience and planning it takes to bring in major gifts. Major gifts should be part of every organization’s development plan at all times. Kay Sprinkel Grace, FAFP, consultant, author and speaker will share her strategies with us for keeping major (and planned) gifts a priority program — and how to involve your board and non-development staff as partners in building your major gift revenue whatever the size of your organization.
At the end of this session, participants will:
- Participants will learn how to make the case internally for major gifts and how to advocate for the people and financial support a program will require;
- Participants will understand the important of a balanced development program: how to analyze their existing donor base to identify donors for whom a “move up” program is appropriate;
- Participants will learn the steps and benefits of a strategic “move up” program for their donors.
About the Presenter
Kay Sprinkel Grace, FAFP, Principal of Transforming Philanthropy, LLC in San Francisco, serves clients locally, nationally and globally. She is the author of seven books: Beyond Fundraising (2nd Edition, 2005), Over Goal!, The Ultimate Board Member’s Book, Fundraising Mistakes That Bedevil All Boards (and Staffs, Too!), The AAA Way to Fundraising Success and The Busy Volunteer’s Guide to Fundraising. She is the co-author, with the late Alan Wendroff, of High Impact Philanthropy. Kay speaks regularly at international conferences and at AFP meetings throughout North America, and has been a featured presenter for CASE and AHP. Her recent clients include the pubic media companies KQED, OPB and KPBS; Smuin Ballet (San Francisco); Sustainable Conservation; Fistula Foundation; and others. In 2013, she was awarded the Henry A. Rosso Medal for lifetime achievement in ethical fundraising from the Lilly Family School of Philanthropy at Indiana University, and in 2016 she was named in the first group of Distinguished Fellows by AFP.
CFRE Continuing Education Points (CEUs)
Each AFP Webinar is eligible for 1 CEU on your CFRE application for initial certification and/or recertification. More information is at the AFP International site. Or, visit the AFP Minnesota CFRE page.