WEBINAR: I Wish I’d Thought of That Ten Years Ago! Launching a Successful Legacy Program
June 5 | 12:00 pm - 1:00 pm
Available on demand 7 days after live presentation — free for members!
Cash-strapped, acquisition costs keep increasing, and drawing a blank on how to engage supporters at a higher level. What is a Fundraiser to do? What if there was a simple and highly engaging way to raise millions from your supporters at a fraction of what you spend in acquisition costs, would you jump at this opportunity?
This session will explore how to engage supporters at a much more personal level in order to inspire donors to leave a legacy, raise more funds to realize your mission and effectively change the world. At the end of this session you will leave thinking “wish I’d started a legacy program 10 years ago!”
At the end of this session, participants will know:
- How to convince senior management to invest in establishing a legacy program
- The Fundamentals of a strong legacy program
- How to engage supporters
About the Presenter
Ligia Peña, CFRE, has been the Global Legacy Manager at Greenpeace International since March 2016. For the past 15 years, she has been working with a wide range of organizations ranging from mental health, environmental education, at-risk youths to international NGOs. Working on all aspects of fundraising, communications, and management, her true passion has always been to empower small non-profits to be strong, resilient and sustainable so they may realize their important mission. In recent years, Ligia has been presenting on the topic of planned giving for small shops, ethics in fundraising and social media. She is the author of the “Small Shop Fundraising”chapter in the 2nd volume of Excellence in Fundraising in Canada as well as several articles in various electronic and print publications. Ligia is very active in the Canadian non-profit sector. Until April 2016, she was co-chair of the Board of Directors of Girls Action Foundation. She serves on several committees at AFP International and has served five years on the Quebec Chapter of the AFP. She is a member in good standing of the AFP and the CAGP-ACPDP.
CFRE Continuing Education Points (CEUs)
Each AFP Webinar is eligible for 1 CEU on your CFRE application for initial certification and/or recertification. More information is at the AFP International site. Or, visit the AFP Minnesota CFRE page.