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WEBINAR: Finding and Connecting With Transformational Donors

February 28 | 12:00 pm - 1:00 pm

Available on demand 7 days after live presentation* — free for AFP Minnesota Chapter members and our Southern MN and Southwest MN chapter members!

* Webinars are listed in the AFP MN calendar on their live dates, per agreement with AFP International.

To purchase live webinars, please visit https://www.pathlms.com/afp/courses

Description

We often hear about the $1 million donor that came out of nowhere to help support a nonprofit organization. But veteran fundraisers and prospect researchers know that these stories are the exception to the rule. In truth, it takes the right data, information, modeling, and research to find and connect with transformative donors.

Join Katherine Swank, Senior Consultant with Target Analytics, and Steve MacLaughlin, Vice President of Data & Analytics with Blackbaud, to explore how real world prospecting and development works.

Attendees will learn:

  • The fundamentals of donor lifecycle development
  • How to prioritize donor opportunitie
  • What to focus on to improve prospect research
  • Managing expectations for long term fundraising success

About the Presenters

Steve MacLaughlin

Steve MacLaughlin headshotSteve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and best-selling author of Data Driven Nonprofits. MacLaughlin has been featured as a fundraising and nonprofit expert in The New York Times, The Washington Post, USA Today, The Chronicle of Philanthropy, and on National Public Radio. MacLaughlin served on the board of the Nonprofit Technology Network (NTEN), is a frequent keynote speaker, and is an adjunct faculty member at Columbia University. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

Katherine Swank, J.D.

Katherine Swank headshotKatherine Swank, JD, is a Senior Consultant at Target Analytics and helps non-profits use and apply statistical analytics and donor research to their existing and emerging fundraising efforts. With more than 20 years of legal and nonprofit management experience with such diverse groups as the American Heart Association, Southwestern University School of Law and Colorado Public Radio, Katherine has raised millions for mission funding. Prior to joining Target Analytics, she was the national director of gift planning at the National Multiple Sclerosis Society, where she provided fundraising consulting services to the Society’s chapter leadership and development staff. Katherine is an affiliate faculty member of Regis University’s master of Global Nonprofit Management degree program in Denver, teaching classroom and online courses on wealth and philanthropy. She holds an independent studies degree from the University of Northern Colorado and a law degree from the Drake University School of Law.

CFRE Approved Provider for Continuing EducationCFRE Continuing Education Points (CEUs)

Each AFP Webinar is eligible for 1 CEU on your CFRE application for initial certification and/or recertification.

For More Information:

Go to the AFP International site. Or, visit the AFP Minnesota CFRE page.

Details

Date:
February 28
Time:
12:00 pm - 1:00 pm
Event Categories:
,
Event Tags:

Venue

Online Webinar
MN

Organizer

AFP Minnesota
Phone:
763.235.6462
Email:
office@afpminnesota.org
Website:
afpminnesota.org

Other

Cost:
On Demand: Free to AFP Minnesota members. Live webinars may be purchased at URL below.
Purchase Live Webinar:
https://www.pathlms.com/afp/courses
View On Demand:
http://afpminnesota.org/members-only/webinars-on-demand-for-afp-members/
Available on Demand:
March 7, 2018

Upcoming Events

Tue 26

Informal Networking Happy Hour

June 26 | 5:00 pm - 6:30 pm
Jul 19

Informal Networking Happy Hour

July 19 | 5:00 pm - 6:30 pm
Jul 26

MCN/AFP Nonprofit Fundraising Conference

July 26 | 7:45 am - 4:30 pm

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