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November 17

Join us November 17 to celebrate the inspiring power of philanthropy with more than 500 philanthropists, volunteers, nonprofit and community leaders, make connections and be inspired by our honorees who truly represent the generous spirit that makes our community great.

Master of Ceremonies: Angela Davis.

Angela Davis, WCCOAngela anchors for WCCO on Sunday nights at 5:30 p.m. and 10 p.m. and reports during the week. Prior to launching on Sunday evenings, Angela anchored the weekday morning and noon newscasts. Angela holds a journalism degree from the University of Maryland, College Park and grew up in Southern Virginia. She has won four regional Emmy Awards for Anchoring and Breaking News coverage.

Education speaker: Tom Ahern

Raising More Money With Your Donor Communications

Maybe you’ve heard the news: donor-centricity — an approach psychologist Jen Shang has dubbed “loverizing” — is a street paved with gold. It raises lots more money and retains donors longer.

But you’re in the trenches. You need practical advice. What — exactly — makes a direct mail appeal irresistibly “donor-centered”? How do you “loverize” your website or newsletter? Learn the nuts and bolts in this heavily illustrated new workshop from copywriting master, Tom Ahern.


Tom AhernTom Ahern is considered one of North America’s leading authorities on donor communications.

Each year, he delivers dozens of workshops on the techniques of (and psychology behind) effective fundraising communications. He is the author of four well-received books: on donor newsletters (2005); How to Write Fundraising Materials That Make More Money (2007); Keep Your Donors, a book about donor retention methods co-authored with Simone Joyaux (2007); and Seeing Through a Donor’s Eyes (2009).

Tom works with dozens of clients nationwide every year. They include brand names like the Sierra Club and Save the Children, as well as hospitals, universities, foundations, and local charities. He specializes in bequest marketing; donor communications evaluations; direct mail; newsletter interventions; and case statements for big-ticket campaigns.

Tom is also an award-winning magazine journalist, for articles on health, women’s rights and other social justice issues. He has his MA and BA in English from Brown University, and a Certificate in Advertising Art from the RI School of Design. His office is in Rhode Island. He writes his books at his second home in France.



Program Schedule

10:00 am   Education Session with Tom Ahern: “Raising More Money With Your Donor Communications”

11:00 am   Registration

11:30 am   Awards luncheon and celebration




November 17
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