Direct Marketing Specialist

Second Harvest Heartland

| Brooklyn Park, MN | July 27, 2018

Second Harvest Heartland is the leading hunger relief organization in the upper Midwest distributing 90+ million pounds of food per year to almost 1000 agencies across 59 counties. Our mission is to end hunger through our community partnerships.

To apply, please visit Click on About Us and then Careers. Click on job title to apply.

Second Harvest Heartland is an Equal Opportunity Employer.

The Direct Marketing Specialist is responsible for the management, execution and analysis of direct marketing programs using digital, print and telemarketing activities to acquire new donors and cultivate and retain existing donors. This position works with individual donors primarily but supports campaigns for institutional donors. The Direct Response Specialist is responsible for developing, executing and analyzing marketing activities in an accurate and timely way, contributing to critical fundraising and stewardship goals.

Manage and execute specified direct marketing campaigns and functions within campaigns to cultivate current donors and acquire new donors. Channels include digital, print and telemarketing. Working with Communications, other areas of Development, and vendors, ensure that programs are developed and executed according to plan. Tasks will include providing necessary data, photos, and information; review of campaigns for accuracy of assigned items; and supervision of campaign set up, reporting, and analysis. Campaigns must be on-schedule and accurately produced as specified by Director.
•    Manage the scheduling and creation of mailing lists and data sets for analysis. Work closely with the Development Operations Manager to define list requirements, do quality control, coordinate delivery of lists, and ensure data input for robust campaign reporting. Proactively identify possible data concerns and needs. Work with Development Operations team to implement solutions. Responsible for the accuracy and timeliness of assigned lists and data sets.
•    Produce reports and analyses of program performance. This includes querying CRM systems, summarizing results and trends, examining donor cohorts, and evaluating test results. Recommend actions based on analyses of how programs are working, providing critical guidance on spending and resource allocation decisions.
•    On an ongoing basis, develop knowledge of SHH CRM systems (primary and online) and data to enable the creation of insightful queries, reports, and analyses, as well as innovate in marketing methods.
•    Manage various vendor relationships to ensure that collaborative fundraising campaigns are scheduled and executed appropriately, serving as day-to-day contact for a variety of vendor questions regarding data, creative direction, and operational decision-making
•    Execute the implementation of campaign coding for all fundraising campaigns. Maintain master CRM coding hierarchies for all Development activity at Second Harvest Heartland, and act to ensure that CRM systems are adequately prepared to accommodate Development activities.
•    Work closely with the Direct Marketing team and other SHH teams to create and continuously improve comprehensive Stewardship Plans and Direct Marketing strategies for new donors, monthly donors, major donors, volunteers and other constituents. Plans may include phone, mail, and email outreach, appreciation events, focus groups, and more.
•    Manage skilled volunteers and Interns in stewardship and marketing activities. Ensure that these valuable supporters have thorough training, and ongoing direction and feedback, so that their time with SHH is productive and their experiences positive.
•    Support Director in development of annual budget, ongoing reforecasts, and comparison of actual revenue and expense to plan as assigned.
•    Cross-train and mentor Direct Marketing team members in department functions including use of CRM systems, creation of reports and analyses, and execution of supporting functions.
•    Excel by constantly looking for and implementing improvements. This will include suggesting direct response test ideas, making process improvements for efficiency in completing work within or between departments, cost-saving changes, donor stewardship improvements, and more. Support the team by contributing to strategy development and manage and execute new ventures where appropriate.

•    Bachelor’s degree in Marketing or related experience
•    3+years of direct marketing experience
•    Knowledge of best practices for direct response creative, segmentation and testing methodologies
•    Demonstrated ability to compile and analyze data, including querying databases and creating spreadsheets and other documents to summarize complex information and draw conclusions.
•    Demonstrated ability to think creatively
•    Ability to multi-task, meet deadlines, and work with minimal supervision
•    Strong writing and oral communication skills
•    Advanced Microsoft Office Suite computer skills, especially Excel.
•    2+ years of experience with Customer Relationship Management software preferred
•    Attention to detail and strong project management skills
•    Ability to work as part of a team
•    Ability to build consensus and buy-in across teams
•    Professional attitude and appearance

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